Denver, CO– The Colorado Beverage Association celebrates the 50thanniversary of Earth Day through continued support for environmentally sustainable solutions and applauds the tireless commitment of sustainability, sanitation and supply chain workers who are showing up to work every day to provide critical services and keep families nourished in the midst of the COVID-19 pandemic.
“The changes that have occurred to daily life hasn’t slowed our members commitment to building a sustainable future, and we continue to press ahead with innovative solutions to reduce the amount of new plastic used to bring our beverages to market,”said Executive Director Mary Marchun. “As we celebrate Earth Day, we recognize the unwavering contributions of our sustainability, sanitation and supply chain workers who are undaunted in the contributions to building a circular economy. Our Association has shown a strong commitment to sustainability through our work to promote the industry’s Every Bottle Back Program which deploys various strategies to ensure every bottle becomes a new bottle, and not end up in oceans, rivers, beaches, and landfills so we use less plastic.”
“On this Earth Day, we recognize and give thanks to our sustainability workforce who are here for our communities and working every day to maintain our outdoor spaces, preserve our natural resources and build a circular economy – especially during this challenging time,”said Katherine Lugar, president & chief executive of the American Beverage Association. “America’s beverage companies look forward to continuing to work with all those who share our goal of protecting and preserving the environment for future generations to come.”
Background:
The beverage industry is a longtime leader in conserving and protecting environmental resources. In addition to improving water conservationrates and increasing energy efficiencyto reduce greenhouse gas emissions, America’s beverage companies are carefully designing every plastic bottle to be 100% recyclable – including the caps.
As part of the beverage industry’s commitment to protecting the environment and reducing its plastic footprint, The Coca-Cola Company, Keurig Dr Pepper and PepsiCo launched a new initiative last year to get Every Bottle Back. The goal is for every bottle to become a new bottle, and not end up in places they don’t belong, namely oceans, rivers, beaches and landfills. This unprecedented commitment includes:
Working with World Wildlife Fund through their ReSource: Plasticto reduce our plastic footprint.
Partnering with The Recycling Partnership and Closed Loop Partners to modernize the recycling infrastructure, access and education communities across the country.
Increasing awareness about the value of our 100% recyclable plastic bottles.
Introducing voluntary messaging on packages raising awareness and encouraging recycling of our fully recyclable bottles and caps
To learn more about how America’s beverage companies are acting on their commitment to conserve resources, visit http://innovationnaturally.org/.
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